Project Type: Marketing
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The City of Chai Tin, Prana Chai
We designed and illustrated a ‘City of Chai’, using Melbourne landmarks alongside Prana Chai products to showcase the interconnectedness of the brand to its home city. Prana Chai started in Melbourne over a decade ago and quickly gained cult status with their honey-covered chai blend – perfect for coffee shops to steam into milk. Their…
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Small Business Owner Feature Series, CandyBar
For client ReferralCandy/CandyBar, I interviewed and wrote articles on successful small business owners around the world. These were published in their newsletters and blogs as the keystone content for their marketing strategy.
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THEMATIKOS x Prana Chai Candle
As a limited edition product for Prana Chai’s 2020 Christmas Campaign, Lani project managed, photographed, and marketed this collaboration between Melbourne-based Prana Chai and handmade candle company THEMATIKOS. Chai for all your senses.
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Market Tote, Prana Chai
This tote was designed for Australian client Prana Chai. We conceptualized, sourced the supplier, designed the product, and managed manufacture – the client outsourced the entire project and simply received the product delivered to their offices. We also completed photography and launched this product in their e-comm store along with related marketing and inclusion of…
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‘The Fantastic Four’ Product Launch, Prana Chai
We proposed the concept of a ‘Four Flavour Giftset’ that showcased Prana Chai’s variety of tea blends in smaller, trial sizes – then built a fully-fledged product launch, press, and marketing campaign to release these to markets in Australia, Europe, the UK, and Japan.
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Chefs Taste Test Food Deliveries, Unilever Food Solutions
A collaboration between GrabFood and Unilever Food Solutions, I developed the concept, directed, and project-managed a short video and content series where Singaporean Chefs taste-tested their own and others’ food after it had completed the food delivery process – with the intent to help other food operators when packaging.
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The Science of Tea Pairing, Lipton Tea
As writer and project manager for Unilever Food Solutions pilot content marketing project in SE Asia, I wrote, conceptualized, edited and oversaw a team of animators, designers, photographers and film crews to create an array of content like this video targeting F&B operators, sharing some of the science behind pairing tea.