With over 15 years of experience in the food industry, across a number of management and consultancy roles, I have developed an innate understanding of what makes a good business tick.

I share this knowledge at an affordable price with food, beverage, travel, and lifestyle clients all over the world, helping them to get started, grow, or expand.

Working across the industry in senior management roles has given me real-world knowledge and experience, which I now use to both help new businesses get on their feet and think up out-of-the-box solutions for those already trading.

I’ve completed a huge variety of contracts in all corners of the globe:

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marketing and advertising

I’ve worked as a Marketing Director at a multinational tea company, built marketing strategies for a wide range of food businesses, supported founders with their social media strategy and implementation, and created a large quantity of content marketing across video, written, and photographic for brands as wide-ranging as Unilever Food Solutions, Lipton Tea, and Prana Chai.

My Director-level experience in the food industry spanning operations, business development, brand identity, sales, combined with a media and marketing background positions me perfectly to develop and implement targeted marketing strategies for all types of food brands.

I’ve worked with all social platforms, Google Ads, Facebook, Instagram, and LinkedIn Ads, and design tools such as Canva and Figma. I studied media production at College and am experienced in Photoshop and Final Cut Pro.

cookbook authoring

I have authored four best-selling books that are now available in 13 languages, all in the categories of food spanning history, culture, and recipes. I have collaborated with chefs and baristas to design recipes and publish them in an accessible format, and love to help food business visionaries tell their stories.

coffee and chocolate consulting

Having helped set up and run the European factory, store, cafe, and wholesale operations of Brooklyn craft chocolate makers, Mast Brothers Chocolate; built out London’s first bean-to-bar intensive, professional-level education program; set up a chocolate factory in Singapore for the founder of TWG Tea; wrote a book about the science of coffee, now translated into 6 languages and 9 editions; consulted for international green coffee traders – I have experience and knowledge across the breadth of these two very specialist industries.

business, brand, and concept development

I’ve worked with food business owners and visionaries for over 15 years, helping them to build or grow their food businesses, reach new markets, and develop new products and concepts.

I’ve developed or collaborated on roasted coffee products, chocolate bars, food packaging, custom-designed coffee mugs, pastry menus, cafes, coffee brands, hotel coffee experiences, recipe development, wholesale systems, e-commerce platforms, subscription services, CRM software set-up, management and hiring consulting, training program development, customer experience, and much more.

identity and web design management

As a project manager, I have worked with clients to develop concept and design user experience for both brand identity and website design. Alongside my team at Four Seasons of Food, we have executed from concept to delivery brand identity and website packages to clients across the food, beverage, and wellness industries.

Further to my work consulting with brands, I built an ‘inspiration guide’ filled with photos of the most stunning food and coffee brands I had come across during my travels around the world. This inspiration guide, alongside my consulting advice, formed the basis of my latest book, Designing Coffee, which showcases leading cafe and coffee brand design globally.

wholesale, manufacturing, and retail operations

I’ve helped build out two bean-to-bar chocolate factories, coffee shops, retail stores, and fulfillment facilities for wholesale and e-commerce FMCG. I’ve set up operational policies for brand new stores, manufacturing facilities, and cafes, from hiring, training, and manuals, to accounting systems and marketing strategies.

content creation

With a Bachelor’s degree in Media, a Master’s Degree in Food Studies, and another Master’s Degree in Education, I’m perfectly positioned to create industry-knowledgeable content across both the written and visual realms. I’ve created videos for Unilever Food Solutions and Lipton Tea, written brand and marketing copy for small to large food and beverage brands, put together social media packages, and more. My travel photography has been published online and in books, and I have authored four books covering recipes, food culture and history.

and much, much more.

Let’s get started.

Whatever you are looking for, whether it be a 2-hour phone consult on an aspect of your business; a new website or upgraded packaging design; event planning; or full concept development and set-up for a new business – I can help.

jon hogan chocolate maker at mast chocolate factory london