Project Tag: Tea
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The City of Chai Tin, Prana Chai
We designed and illustrated a ‘City of Chai’, using Melbourne landmarks alongside Prana Chai products to showcase the interconnectedness of the brand to its home city. Prana Chai started in Melbourne over a decade ago and quickly gained cult status with their honey-covered chai blend – perfect for coffee shops to steam into milk. Their…
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Melbourne Cafe Reusable Cup, Prana Chai
For client Prana Chai, Lani worked with her team at Four Seasons of Food to conceptualize, plan, design, and project manage the manufacture of a thermal walled ‘camp cup’ style to-go mug with a custom illustration.
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THEMATIKOS x Prana Chai Candle
As a limited edition product for Prana Chai’s 2020 Christmas Campaign, Lani project managed, photographed, and marketed this collaboration between Melbourne-based Prana Chai and handmade candle company THEMATIKOS. Chai for all your senses.
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‘The Fantastic Four’ Product Launch, Prana Chai
We proposed the concept of a ‘Four Flavour Giftset’ that showcased Prana Chai’s variety of tea blends in smaller, trial sizes – then built a fully-fledged product launch, press, and marketing campaign to release these to markets in Australia, Europe, the UK, and Japan.
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The Science of Tea Pairing, Lipton Tea
As writer and project manager for Unilever Food Solutions pilot content marketing project in SE Asia, I wrote, conceptualized, edited and oversaw a team of animators, designers, photographers and film crews to create an array of content like this video targeting F&B operators, sharing some of the science behind pairing tea.