Project Type: Copywriting
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Rebrand Copy, Cookaborough
Cookaborough is a platform for cooks and chefs that allows them to sell ready meals direct-to-consumer. Their end-to-end software is perfect for restaurants, food stores, home cooks, and more. We assisted with the copy for their new website, articles, onboarding documents, and brand materials, helping them re-shape their copy to target a wider audience.
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Product Catalog, Giorgio’s Gourmet
Lani developed hundreds of well-researched and chef-directed product descriptions for the product catalog of North American luxury food importer, Giorgio’s Gourmet, across a wide range of product categories. Descriptions were developed for products like handmade pasta, truffles, cured meats, jams, jellies, sauces, and herbs.
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Choosing a Prosciutto: San Daniele vs. Di Parma
Know your prosciuttos from your jamóns? How about your Prosciutto San Daniele from your Prosciutto Di Parma? In some parts of Europe, cured meats, cheeses and other products are simply named after the town or region they were initially produced in. This can make it close to impossible for those looking for a tasty addition…
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All About Parmigiano Reggiano
Known as the ‘king of the cheeses’, Parmigiano Reggiano has been produced exclusively in the provinces of Parma, Reggio Emilia, Modena and parts of the provinces of Mantua and Bologna for over 9 centuries! Producers can be found in the plains, hills and mountains enclosed between the Po and the Rhine rivers. It is here…
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Jamon Iberico Bellota: the gastronomic pride of Spain
Jamon is the cultural and gastronomic pride of Spain. Styles differ in each region, both in Spain and in Portugal, but wherever they are produced the traditions and the artisanal techniques are cultural treasures.
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Chefs Taste Test Food Deliveries, Unilever Food Solutions
A collaboration between GrabFood and Unilever Food Solutions, I developed the concept, directed, and project-managed a short video and content series where Singaporean Chefs taste-tested their own and others’ food after it had completed the food delivery process – with the intent to help other food operators when packaging.
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Truffles, the Diamonds of Gastronomy
Truffles belong in the same biological kingdom as mushrooms. Unlike plants, creatures in the fungi kingdom cannot harvest energy from the sun through photosynthesis. Instead, they thrive through symbiosis, growing with trees – quite often oaks, hazels, or lindens. The relationship works due to the truffles ability to gather minerals from the soil, sharing them…
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Prepare Your Menu for Food Delivery, Unilever x GrabFood Singapore
This content series was a partnership between GrabFood (South East Asia’s leading food delivery and rideshare platform) and Unilever Food Solutions. For this series, Lani put together advisory articles for food and beverage operators who were considering, or who had decided to, start offering their menu for delivery.